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  • Writing your Political Campaign Plan

    WRITING THE CAMPAIGN PLAN One of the most difficult challenges for first-time campaign manager was writing the campaign plan and trying to envision the big picture for what has to happen in a campaign. A campaign plan is critical because it helps you to formulate a strategy, decide where...
  • How to Recruit a Grassroots Army

    Democrats routinely field more effective volunteer armies than Republicans, largely due to the help of their allies in organized labor. But Democrats have also had more success building grassroots organizations because they’re often better at communicating with and organizing their base.
  • Secrets of Political Domain Names

    More and more candidates are registering domain names for their campaigns and websites. Even more, cybersquatters are doing the same for “up and coming” political stars so they can resell it back to the candidate when they seek higher office. Reserving a domain name for the Internet should be a...
  • Price Per Click Guide

    With voter moving to digital platform social media like Facebook and YouTube, campaigns need to make sure that they treat their digital campaign like its own campaign with the ability to fundraise, voter ID, voter registration, and GOTV. This will allow it to work to enhance your traditional campaign beyond...
  • Jeb's Problem

    While Jeb Bush and Hillary Clinton are often seen as the inevitable nominees for their parties, Hillary Clinton is the only one of the two was there is any certainty of becoming the nomination. The reason why Hillary Clinton can count on the nomination is that she is seen as...

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